View this post on Instagram

A post shared by badgalriri (@badgalriri)

After the debut of her first show during NYFW 2019, Rihanna is launching a brand new show this October 2. Like last year, Savage x Fenty will be partnering with Amazon Prime Video to showcase the show. Under the name “Savage, not sorry”, the new line of the singer’s brand will be one of the most talked-about shows of the season.

On September 18, Rihanna launched in her Instagram account @badgalriri a teaser of what we can expect for this show. In her casting list we can find names we can recognize from her previous cast. Bella Hadid, Cara Delevigne, or Normani will make their return to the show.

New models and celebrities will join them: Paris Hilton, Irina Shaik, Demi Moore, Lizzo, or Willow Smith, and more, will hit the runway this October. The show will also feature music from Travis Scott, Rosalia, Bad Bunny, Miguel, Ella Mai, Mustard, and Roddy Rich.

View this post on Instagram

A post shared by badgalriri (@badgalriri)

Last year, Rihanna launched her first show at the Barclays Centre in Brooklyn. As this year, she chose to cast singers, dancers, performers and celebrities for the presentation. The variety of sizes, skin colour and heights is what makes the brand so special.

Last year, Victoria’s Secret show was cancelled due to the criticism of the beauty ideals the brand has. Instead of seeing the “usual angels” hitting the runway last fall, Savage x Fenty created an inclusive and empowering show were all types of bodies and shapes are welcome.

View this post on Instagram

A post shared by badgalriri (@badgalriri)

This second volume is expected to be one of a kind and be one of the most talked-about shows. Following the coronavirus guidelines, we are waiting to see what Rihanna has prepared for this year. Over the years, we have been able to see how different brands have created more inclusive cast, but none of them are close to reaching what Savage x Fenty has.

The singer has created a brand of her own where empowering women to feel sexy in their own skin has been the main purpose. This is what makes fashion beautiful, to be able to feel good in the garments we are wearing without thinking about sizes or weight.

The show will be available for Prime Video subscribers worldwide on October 2.

This year, London Fashion Week became digital due to the current pandemic. “It’s been a different kind of season, for all of us, but is really reminding me of why I fell in love with the fashion industry in the first place,” said Victoria Beckham who sowed her new collection at Victoria Miro Gallery in Hoxton. “It feels like the new me, the new me after lockdown”.

View this post on Instagram

A post shared by Victoria Beckham (@victoriabeckham)

Victoria Beckham’s fashion shows have always been one of the highlights of London Fashion Week. During all these years, we have been able to see how the Beckham family attended the shows in the front row sitting next to Anna Wintour. However, this year, the launch of the new season is completely different. The catwalk was replaced by a look-book presentation where the only guests were her family.

The collection is composed of 21 looks including dresses, high waisted flared trousers, skirts, silk blouses, jeans, and accessories. “Eclectic is a word I keep returning to this season – it really encapsulates the woman, her attitude, her nonchalance. There are different silhouettes, different facets of dressing – coats, fluid dresses, denim, and elongated trousers.” the designer stated for an interview while talking about her new collection.

View this post on Instagram

A post shared by Victoria Beckham (@victoriabeckham)

These pieces are made for women who want to feel the freedom they had before lockdown and are not scared of what is coming. No more flat shoes, no more sweats, the city is awaiting and we need to be prepared to face it. There is a visible menswear and ’70s influence in all the collection mixed with femininity and elegance. The stars of this new season are a flared apple green trousers paired with a trench coat and a see-through reddish blouse and the chained heels. There is no trend-setting in this season, only a visible timeless in all the pieces.

Victoria Beckham knows her customers, and this collection is created for the people who has been following her style during these past years.

Amazon doesn’t stop surprising us. A couple of days ago, the company launched Amazon Fashion Connects, a platform designed for small and medium-sized brands. This initiative can help designers to showcase their new collections and allow customers to buy the pieces after Fashion Week. On September 15, Amazon launched a luxury store inside their app dedicated exclusively to haute-couture brands.

View this post on Instagram

A post shared by Oscar de la Renta (@oscardelarenta)

According to Christine Beauchamp, president of Amazon Fashion, the aim of this new initiative is to connect more with their customers and what they expect from the website. “We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store” she stated to the press. “We admire Amazon’s customer-centric focus and look forward to telling our brand’s story is compelling and engaging ways to even more customers through the Luxury Stores experience.”

View this post on Instagram

A post shared by Amazon Fashion (@amazonfashion)

Oscar de la Renta is the first brand so far, but according to the company, there will be more soon. The brand will sell the Pre-fall and F/w20 including ready to wear, accessories, or beauty products. This platform is only available for eligible Prime members and can only be accessed by an invitation. To improve the customer experience, the pieces will be showcased in 360-degree where the future buyer will be able to change the body type or skin color of the model. This feature is really important as buying virtually will get easier as customers will be able to see before buying how the garment looks like in models with a similar body type or skin tone.

View this post on Instagram

A post shared by Oscar de la Renta (@oscardelarenta)

Till now, luxury brands refused to partner with Amazon as due to third parties, they weren’t fully in charge of how the brand was managed on the website. On this occasion, the platform will run out as a “store in store” where the management will be carried out by the brand.

Amazon Luxury is only available in the United States for prime members. More designers are going to join the platform in the upcoming weeks. There is no release date in other countries yet.

New York Fashion Week started and with it, comes the new trends of what are we going to wear next spring/summer. Jason Wu was in charge of opening the runway, and he did it transporting the audience to Tulum, Mexico with a tropical postcard on his Instagram account.

The main theme of the collection was a holiday in Tulum, a place that the designer considers “home away from home”. The show started with a recreation of a beach of fine sand and tropical trees and palms where a boardwalk was roving through the landscape. The sound of the waves created a more unique atmosphere between the small audience who attended the show.

View this post on Instagram

A post shared by Jason Wu (@jasonwu)

Indya Moore, one of the stars of Pose and LGBT+ activist, opened the runway wearing a russet long dress. The outfit was composed with tropical accessories including shells and a coloured necklace mixed with a navy and beige hat on the back. Colour and shape are the main features of this collection.

All looks have a resort-style resembling walks on the beach on the afternoon or daily looks having lunch next to the sea. The coloured palette is one of the highlights of the collection as there is a mix between neutral to vibrant colours alongside different patterns.

View this post on Instagram

A post shared by Jason Wu (@jasonwu)

Another feature is the shape and the movement the pieces have due to the chosen materials who feel light and fresh on the body. With this show, we can assure that big sleeves, Bermuda shorts and oversized garments are still a trend and will continue the next SS21 season.

After the show, the designer talked about equality and hate: “Indya says everything we need to be saying right now. This is the message. It can’t just be beautiful dresses. I don’t talk politics. But I do I talk about equality. In my show notes, I wrote that it’s about sharing love. It’s a very hateful place, this world. And if for 10 minutes we can forget about all the problems we have, then I think my job is done.”

The release date of the collection hasn’t been said yet, but as per declarations of the designer, will be revealed soon in a special format.

The fashion industry is not going through its best moment. This year, and due to the current pandemic and the “rule of six”, London Fashion Week is forced to showcase all designer’s collections online. The impact of sales in this SS21 collections risks to decrease as guests, editors or buyers won’t be able to see the garments live.

To prevent this possible problem, Amazon is going to partner with London Fashion Week where, small and medium-size designers, will be able to showcase their products at Amazon.com

The platform will include the SS21 collections of Emilio de la Morena, Les Girls Les Boys, Kat Maconie, or Grenson among other names. While waiting for the new collection, there are different pieces of ready to wear, accessories, or footwear from previous seasons.

This new initiative will be able for customers to purchase the collections across five European countries: the UK, Germany, Spain, Italy, and France.

According to an interview with John Boumphrey, the Vice President of Amazon in Europe stated that “it’s important to support local businesses, particularly during this time. In the U.K. and Europe, we have some incredible homegrown talent that often doesn’t have the resources or infrastructure to be able to scale their business. This challenge has obviously been heightened by COVID-19.”

Another of the advantages the platform has is the fact that it will feature the BFC (British Fashion Council) foundation fund. This feature will help designers and students to continue their work, which has been deeply affected by Covid-19.

This fund was established in March when the cases in the UK were rising. To help prevent the spread of the virus, the platform launched designer’s face coverings designed in London by Mulberry, Rixo, Halpern, Julien Macdonald, Liam Hodges, and Raeburn.

Amazon Fashion x London Fashion Week SS21 will be aired on the same day as the beginning of LFW, September 17.

After partnering back in 2018 for Hypefeast, Lacoste and Chinatown market launched a brand new collection on September 7. Lifestyle is merging with street style to create a unique look in this new partnership. Oversized logos, color, movement, and silhouette are the most important features.

View this post on Instagram

A post shared by Lacoste (@lacoste)

Four years ago, Chinatown market was launched. The smiley face became famous worldwide due to its nostalgic and colorful products with a reference to New York canal streets. Two years after, the brand collaborated for the first time with Lacoste. The success of the collection in 2018 made both brands to collaborate again this year. Polos, t-shirts, sweatshirts, and caps are reinvented mixing both brand’s heritage creating a 90s look. Colorful and playful, this unisex collection is all but boring.

View this post on Instagram

A post shared by 18montrose (@18montrose)

Even though the collection is not extensive, there is a lot of hype between the fans of both brands. The launch of the collection on September 7 on the New York brand was a complete success. All garments were sold out after a couple of hours of the release. On September 9, the collection was available on the Lacoste website and different retailers including Selfridges or Ssense.

Besides of being sold out on Chinatown Market, the collection can be purchased on the Lacoste website. The prices start from £55 for a cap to £270 for the colored crocodile logo hoodie.