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The trending must-have designs from the New Zara Collection

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Photo / Zara Collection

This gorgeous Sleeveless dress with a square-cut neckline is chic and trendy, perfect to impress for a casual outing in autumn season. The draped fabric detailing and zip fastening hidden in the seam give a sophisticated look that’s perfect for any occasion. On sale now for £24.99 from Zara.

Photo / Zara Collection

This stunning dress is made of a linen and cotton blend. V-neckline with bow detail and wide straps. Smocked detail on the back. Front vent at the hem and invisible side zip fastening for an elegant chic look. This dress is part of the Join Life Collection where the linen is grown naturally without artificial irrigation and does not use genetically modified seeds or defoliants. This dress is available to purchase online for £29.99 at Zara.

Photo / Zara Collection

This elegant V-neck dress featuring short puff sleeves, lining and a button-up front is a perfect fit for a casual summer/autumn outing. This viscose is obtained from wood grown in more sustainably managed forests, where trees are cultivated in a controlled manner and as part of programmes that guarantee reforestation. This dress is available for £25.99 on the Zara website.

Photo / Zara Collection

This Collared playsuit with short turn-up sleeves is the perfect choice for a comfortable and stylish look. Elastic waist. Patch pockets on the front, buttoned side pockets and false rear welt pockets with a Metal button fastening on the front. This dress is available for £25.99 on the Zara website.

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Inside of Victoria Beckham SS21 collection

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This year, London Fashion Week became digital due to the current pandemic. “It’s been a different kind of season, for all of us, but is really reminding me of why I fell in love with the fashion industry in the first place,” said Victoria Beckham who sowed her new collection at Victoria Miro Gallery in Hoxton. “It feels like the new me, the new me after lockdown”.

INSTAGRAM POST

Victoria Beckham’s fashion shows have always been one of the highlights of London Fashion Week. During all these years, we have been able to see how the Beckham family attended the shows in the front row sitting next to Anna Wintour. However, this year, the launch of the new season is completely different. The catwalk was replaced by a look-book presentation where the only guests were her family.

The collection is composed of 21 looks including dresses, high waisted flared trousers, skirts, silk blouses, jeans, and accessories. “Eclectic is a word I keep returning to this season – it really encapsulates the woman, her attitude, her nonchalance. There are different silhouettes, different facets of dressing – coats, fluid dresses, denim, and elongated trousers.” the designer stated for an interview while talking about her new collection.

Instagram post

These pieces are made for women who want to feel the freedom they had before lockdown and are not scared of what is coming. No more flat shoes, no more sweats, the city is awaiting and we need to be prepared to face it. There is a visible menswear and ’70s influence in all the collection mixed with femininity and elegance. The stars of this new season are a flared apple green trousers paired with a trench coat and a see-through reddish blouse and the chained heels. There is no trend-setting in this season, only a visible timeless in all the pieces.

Victoria Beckham knows her customers, and this collection is created for the people who has been following her style during these past years.

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Amazon Luxury and haute couture

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Amazon doesn’t stop surprising us. A couple of days ago, the company launched Amazon Fashion Connects, a platform designed for small and medium-sized brands. This initiative can help designers to showcase their new collections and allow customers to buy the pieces after Fashion Week. On September 15, Amazon launched a luxury store inside their app dedicated exclusively to haute-couture brands.

Instagram post / CARA DELEVIGNE for Oscar de la renta pre-fall2020

According to Christine Beauchamp, president of Amazon Fashion, the aim of this new initiative is to connect more with their customers and what they expect from the website. “We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store” she stated to the press. “We admire Amazon’s customer-centric focus and look forward to telling our brand’s story is compelling and engaging ways to even more customers through the Luxury Stores experience.”

Instagram Post / Cara delevigne for Oscar de la renta pre-fall2020

Oscar de la Renta is the first brand so far, but according to the company, there will be more soon. The brand will sell the Pre-fall and F/w20 including ready to wear, accessories, or beauty products. This platform is only available for eligible Prime members and can only be accessed by an invitation. To improve the customer experience, the pieces will be showcased in 360-degree where the future buyer will be able to change the body type or skin color of the model. This feature is really important as buying virtually will get easier as customers will be able to see before buying how the garment looks like in models with a similar body type or skin tone.

Amazon Post / CARA DELEVIGNE for Oscar de la renta PRe-Fall 2020

Till now, luxury brands refused to partner with Amazon as due to third parties, they weren’t fully in charge of how the brand was managed on the website. On this occasion, the platform will run out as a “store in store” where the management will be carried out by the brand.

Amazon Luxury is only available in the United States for prime members. More designers are going to join the platform in the upcoming weeks. There is no release date in other countries yet.

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“Meet me in Tulum” by Jason Wu

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(Photo: jasonwu /Instagram)

New York Fashion Week started and with it, comes the new trends of what are we going to wear next spring/summer. Jason Wu was in charge of opening the runway, and he did it transporting the audience to Tulum, Mexico with a tropical postcard on his Instagram account.

The main theme of the collection was a holiday in Tulum, a place that the designer considers “home away from home”. The show started with a recreation of a beach of fine sand and tropical trees and palms where a boardwalk was roving through the landscape. The sound of the waves created a more unique atmosphere between the small audience who attended the show.

Instagram post / landscape of the show

Indya Moore, one of the stars of Pose and LGBT+ activist, opened the runway wearing a russet long dress. The outfit was composed with tropical accessories including shells and a coloured necklace mixed with a navy and beige hat on the back. Colour and shape are the main features of this collection.

All looks have a resort-style resembling walks on the beach on the afternoon or daily looks having lunch next to the sea. The coloured palette is one of the highlights of the collection as there is a mix between neutral to vibrant colours alongside different patterns.

Instagram post / Indya Moore opening the show


Another feature is the shape and the movement the pieces have due to the chosen materials who feel light and fresh on the body. With this show, we can assure that big sleeves, Bermuda shorts and oversized garments are still a trend and will continue the next SS21 season.

After the show, the designer talked about equality and hate: “Indya says everything we need to be saying right now. This is the message. It can’t just be beautiful dresses. I don’t talk politics. But I do I talk about equality. In my show notes, I wrote that it’s about sharing love. It’s a very hateful place, this world. And if for 10 minutes we can forget about all the problems we have, then I think my job is done.”

The release date of the collection hasn’t been said yet, but as per declarations of the designer, will be revealed soon in a special format.

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