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How to get an haute couture look using high street fashion

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When buying, as consumers, we always try to buy the best clothes at the best price. Big brands like Inditex know the market and its buyers very well. After each fashion week, the textile magnate manages to replicate the high couture garments so that they are more accessible for their costumers.

Summer is not over, and when talking about wearing a light garment, linen is always the best option. One of the most desired dresses from the Jacquemus SS20 collection was La robe Saudade longue. The asymmetrical back and length of the dress in one of the sides are one of the details that made this dress a success. A look-alike version is available at Zara.com in orange. Both, made in linen fabric, have a big difference in their prices. While the Jacquemus dress goes up to £600, the draped orange dress costs less than £80.

Left: As seen at Jaquemus.com // Right: As seen at Zara.com

The new Balmain FW20 collection brings back military, oversized coats, and structured blazers. Following the French maison steps, Zara designed different versions of military coats in different shades. Both designs are made in wool. There are a few differences between them as the original garment is oversized while the Zara one is tighter to the body. Regarding prices, there’s a big difference between them. The Balmain oversized navy blue double-breasted wool coat goes up to £1,895 while the coat with metal buttons from Zara costs £119.

Left: As seen at Balmain.com // Right: As seen at Zara.com

Another big trend that is coming up this new season is the leather blazer, part of the Balmain FW20 collection. The same version is available at Zara.com in different shades where the only difference between one garment and another are the shoulder pads that the original design from Balmain includes. The prices are still different. While the black double breasted leather blazer from Balmain blazer costs £2,690 the Zara version made in polyester costs less than £70.

Left: As seen at Balmain.com // Right: As seen at Zara.com

Since Jacquemus became a successful brand, Le Chiquito bag has always been one of the most successful bags from the brand. While the original nubuck leather bag costs £380, the Zara version is available for less than £30 in cow leather.

Left: As seen at Jacquemus.com // Right: As seen at Zara.com

At the beginning of the year, the brushed rods leather and nylon boots from the Prada AW19 collection became a must-have. Leather ankle boots are back on trend and Uterqüe has a similar design as the Prada ones. The main difference is the lack of the nylon pouches attached to the side. This design in goat leather from Uterqüe is available for £180 while the Prada ones go up to £1,410.

Left: As seen at Prada.com // Right: As seen at Zara.com

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Amazon Luxury and haute couture

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Amazon doesn’t stop surprising us. A couple of days ago, the company launched Amazon Fashion Connects, a platform designed for small and medium-sized brands. This initiative can help designers to showcase their new collections and allow customers to buy the pieces after Fashion Week. On September 15, Amazon launched a luxury store inside their app dedicated exclusively to haute-couture brands.

Instagram post / CARA DELEVIGNE for Oscar de la renta pre-fall2020

According to Christine Beauchamp, president of Amazon Fashion, the aim of this new initiative is to connect more with their customers and what they expect from the website. “We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store” she stated to the press. “We admire Amazon’s customer-centric focus and look forward to telling our brand’s story is compelling and engaging ways to even more customers through the Luxury Stores experience.”

Instagram Post / Cara delevigne for Oscar de la renta pre-fall2020

Oscar de la Renta is the first brand so far, but according to the company, there will be more soon. The brand will sell the Pre-fall and F/w20 including ready to wear, accessories, or beauty products. This platform is only available for eligible Prime members and can only be accessed by an invitation. To improve the customer experience, the pieces will be showcased in 360-degree where the future buyer will be able to change the body type or skin color of the model. This feature is really important as buying virtually will get easier as customers will be able to see before buying how the garment looks like in models with a similar body type or skin tone.

Amazon Post / CARA DELEVIGNE for Oscar de la renta PRe-Fall 2020

Till now, luxury brands refused to partner with Amazon as due to third parties, they weren’t fully in charge of how the brand was managed on the website. On this occasion, the platform will run out as a “store in store” where the management will be carried out by the brand.

Amazon Luxury is only available in the United States for prime members. More designers are going to join the platform in the upcoming weeks. There is no release date in other countries yet.

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“Meet me in Tulum” by Jason Wu

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(Photo: jasonwu /Instagram)

New York Fashion Week started and with it, comes the new trends of what are we going to wear next spring/summer. Jason Wu was in charge of opening the runway, and he did it transporting the audience to Tulum, Mexico with a tropical postcard on his Instagram account.

The main theme of the collection was a holiday in Tulum, a place that the designer considers “home away from home”. The show started with a recreation of a beach of fine sand and tropical trees and palms where a boardwalk was roving through the landscape. The sound of the waves created a more unique atmosphere between the small audience who attended the show.

Instagram post / landscape of the show

Indya Moore, one of the stars of Pose and LGBT+ activist, opened the runway wearing a russet long dress. The outfit was composed with tropical accessories including shells and a coloured necklace mixed with a navy and beige hat on the back. Colour and shape are the main features of this collection.

All looks have a resort-style resembling walks on the beach on the afternoon or daily looks having lunch next to the sea. The coloured palette is one of the highlights of the collection as there is a mix between neutral to vibrant colours alongside different patterns.

Instagram post / Indya Moore opening the show


Another feature is the shape and the movement the pieces have due to the chosen materials who feel light and fresh on the body. With this show, we can assure that big sleeves, Bermuda shorts and oversized garments are still a trend and will continue the next SS21 season.

After the show, the designer talked about equality and hate: “Indya says everything we need to be saying right now. This is the message. It can’t just be beautiful dresses. I don’t talk politics. But I do I talk about equality. In my show notes, I wrote that it’s about sharing love. It’s a very hateful place, this world. And if for 10 minutes we can forget about all the problems we have, then I think my job is done.”

The release date of the collection hasn’t been said yet, but as per declarations of the designer, will be revealed soon in a special format.

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Amazon fashion x London Fashion Week

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The fashion industry is not going through its best moment. This year, and due to the current pandemic and the “rule of six”, London Fashion Week is forced to showcase all designer’s collections online. The impact of sales in this SS21 collections risks to decrease as guests, editors or buyers won’t be able to see the garments live.

To prevent this possible problem, Amazon is going to partner with London Fashion Week where, small and medium-size designers, will be able to showcase their products at Amazon.com

Instagram post

The platform will include the SS21 collections of Emilio de la Morena, Les Girls Les Boys, Kat Maconie, or Grenson among other names. While waiting for the new collection, there are different pieces of ready to wear, accessories, or footwear from previous seasons.

This new initiative will be able for customers to purchase the collections across five European countries: the UK, Germany, Spain, Italy, and France.

Instagram post

According to an interview with John Boumphrey, the Vice President of Amazon in Europe stated that “it’s important to support local businesses, particularly during this time. In the U.K. and Europe, we have some incredible homegrown talent that often doesn’t have the resources or infrastructure to be able to scale their business. This challenge has obviously been heightened by COVID-19.”

Another of the advantages the platform has is the fact that it will feature the BFC (British Fashion Council) foundation fund. This feature will help designers and students to continue their work, which has been deeply affected by Covid-19.

This fund was established in March when the cases in the UK were rising. To help prevent the spread of the virus, the platform launched designer’s face coverings designed in London by Mulberry, Rixo, Halpern, Julien Macdonald, Liam Hodges, and Raeburn.

Amazon Fashion x London Fashion Week SS21 will be aired on the same day as the beginning of LFW, September 17.

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