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Adidas by Stella McCartney and Gen Z

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Winter Capsule Collection, available from September 2020

Nowadays, younger generations are looking to find sustainable and innovative garments for their day-to-day activities. During these past years, we have seen how different brands have tried to reduce their carbon footprint by including recycled materials to their garments. But most of the brands are far away to achieve this goal.

However, Stella McCartney has been one of the designers who, since the beginning of her career in 2001, has aimed to use 100% sustainable materials in her brand. By using EP&L (Environmental Profit and Loss), a tool created by the Kering group to measure the impact of the business has on the environment, it has managed to reduce the brand’s environmental impact each year.

The Adidas by Stella McCartney collaboration has been in the market since 2004 where all the featured products maintain the same standard of sustainability as the designer’s brand. For the new AW2020 collection, both brands have used different technologies to create a unique collection.

For this, PRIMEBLUE technology has been used to manufacture garments with 100% recycled plastic that contains Parley Ocean Plastic, used in the vast majority of Ultraboost20 products, and PRIMEGREEN technology, by making recycled plastic garments without virgin polyester. Both technologies will provide greater breathability to the garments and the best fit so that the body moves with more freedom. In addition, this technology includes greater impermeability since the materials used are made to repel water.

Adidas by Stella McCartney Ultraboost X Shoes

The collection has been split into two parts: The Winter Collection AW20, including crop tops, leggings, shorts, and accessories, mostly for indoor activities, and the Winter Capsule, designed for outdoor sports. The Capsule Collection includes garments such as coats, leggings, long sleeve tops, and jackets where the leopard print is the main pattern. The rest of the collection is made in grey, orange, and beige shades creating a more playful garment. All the pieces include different technologies who are acting as a second skin to keep the body warm while exercising outdoors.

Adidas by Stella McCartney aw2020 as seen on Stella’s Instagram

To promote the new campaign, both brands decided to collaborate with Lourdes “Lola” Leon, an environmental activist. – “My generation is sensitive to the needs of each other and the planet, and the state of the world affects us. I have known Stella my whole life, and trust her sustainable vision for this versatile new performance collection with Adidas”.- This collaboration is intended to encourage to support younger generations and create a platform where creatives can express themselves.

While the Winter Collection is already available on both, stellamccartney.com and adidas.com, the Winter Capsule is in pre-order and will be available to purchase this September.

Adidas by Stella McCartney AW20 fashion film directed by Lourdes “Lola” Leon

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Fashion

How to Add style with face masks

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Matching Colour’s

This is perhaps the easiest and popular way, and well, you don’t have to put much of an effort into it. Perhaps the most important concept when it comes to design, especially outfit design, is matching colours. One of the easiest way is to look and adopt a look based on neutral colours, and this is mostly because they go with any other colour such as brown, black, white or navy. You can also use contrast in your outfit if you are not a fan of neutrals or simply want something different that day. To be on the safe side, just look at the colour wheel and play with opposites. 

M&S 5 Pack Reusable £7.50 Shop

Mask Sets

If you didn’t know it yet, there are face masks that come with matching accessories, yes, they give us a little push and help us ad some style and keep our outfits under control.  They come in basic colours or they have matching patterns, great especially for those who usually adopt an all black look. Some have even ties and pocket squares that match, which let’s face it, save many of us a lot of time. 

Set £4.50 on Etsy Shop

Get creative

And this doesn’t necessarily have to be complicated, not at all. There are plenty of YouTube videos, TikTok’s and Reels on Instagram with others that already tried and got successful combos for their outfits. This being said, you can get inspired and plan your own outfit much easier. You can also watch videos on how to make your own masks, a few easy steps that change the mask from being a mandatory burden to an actual accessory.

Watch on YouTube

 Support Local Businesses

And this should be a no brainer giving the amount of creative individuals here in the UK. Plenty of fashion students, independent artist and small boutiques decided to give a hand and splash some colour on these unpredicted and dark times we are facing. Therefore, a mask is not a mask anymore, it can have a story and most importantly, it plays a major role in protecting others or helping the emerging artists by purchasing from them. Most of them advertise through social media, and some post as well short clips showing the process of making such a mask.

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Savage x Fenty show is coming this October

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After the debut of her first show during NYFW 2019, Rihanna is launching a brand new show this October 2. Like last year, Savage x Fenty will be partnering with Amazon Prime Video to showcase the show. Under the name “Savage, not sorry”, the new line of the singer’s brand will be one of the most talked-about shows of the season.

Instagram post

On September 18, Rihanna launched in her Instagram account @badgalriri a teaser of what we can expect for this show. In her casting list we can find names we can recognize from her previous cast. Bella Hadid, Cara Delevigne, or Normani will make their return to the show. New models and celebrities will join them: Paris Hilton, Irina Shaik, Demi Moore, Lizzo, or Willow Smith, and more, will hit the runway this October. The show will also feature music from Travis Scott, Rosalia, Bad Bunny, Miguel, Ella Mai, Mustard, and Roddy Rich.

Instagram Post

Last year, Rihanna launched her first show at the Barclays Centre in Brooklyn. As this year, she chose to cast singers, dancers, performers and celebrities for the presentation. The variety of sizes, skin colour and heights is what makes the brand so special. Last year, Victoria’s Secret show was cancelled due to the criticism of the beauty ideals the brand has. Instead of seeing the “usual angels” hitting the runway last fall, Savage x Fenty created an inclusive and empowering show were all types of bodies and shapes are welcome.

Instagram Post

This second volume is expected to be one of a kind and be one of the most talked-about shows. Following the coronavirus guidelines, we are waiting to see what Rihanna has prepared for this year. Over the years, we have been able to see how different brands have created more inclusive cast, but none of them are close to reaching what Savage x Fenty has. The singer has created a brand of her own where empowering women to feel sexy in their own skin has been the main purpose. This is what makes fashion beautiful, be able to feel good in the garments we are wearing without thinking about sizes or weight.

The show will be available for Prime Video subscribers worldwide on October 2.

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Fashion ideas for a chic autumn look

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(Photo: Asos)

With autumn now upon us it is a good time to plan your seasonal wardrobe with soft warm colours and elegant minimal tones. And you don’t have to spend a fortune on clothing for a classy look. Here we show you some tips on how to get a polished and classy look using neutral tones and minimalist styles.

1. All Black

The iconic little black dress must be the best example. Black is classy, elegant and a great advantage is that most people already own a few pieces in their wardrobes. Another bonus is that black doesn’t show easily the type of materials your pieces are made of so it will great no matter what the fabrics used. Go for something silky and fluid, accessorising with some gold details. You can’t go wrong with this.

Try this stunning mini dress in black from ASOS features a round neck design with short sleeves and a cinched waist. This regular fit dress features a zip-back fastening. The standard cut for a classic shape gives a chic understated look.

Brand: ASOS
Sizes: UK 4-18
Price: £28.00 with free delivery & returns.

2. Neutrals

Keeping it tonal but neutral is perhaps the easiest way to get an expensive look. Kim Kardashian was and continues to be the queen of neutrals and for good reason. Plainclothes in general look classier and definitely need to be a part of your wardrobe. A camel blazer and some white trousers with some gold or silver details will easily do the trick.

Try this chic tall trench coat in stone from Asos for a classic autumn/winter casual look. Pairs beautifully with black trousers or jeans with a light top for an effortless casual chic style perfect for any occasion.

Brand:ASOS
Sizes: UK 4-18
Price: £48.00 with free delivery & returns.

3. Oversized Shirt

And the secret to this is to have a slightly oversized one. White or stripped, an oversized shirt can be tied, used as a jacket, or tucked in. Roll up your sleeves and match it with some neutrals and you are ready to go! It’s a classic and must have for a reason.

This gorgeous oversized shirt in white from brand COLLUSION is a perfect fit for a laid back casual look. Pairs with trousers, skirt or jeans for a stunning minimalist look. This relaxed and roomy throw on and go shirt features a spread collar and long sleeves.

Brand: COLLUSION
Sizes: UK 4-18
Price: £20.00 with free delivery & returns.

4. Neutrals & Black

And don’t be afraid to experiment! You can get creative and match them as you please while keeping it basic and classy. You can get a black and white outfit as well, or you can mix camel with black and white and get some gold details such as a bracelet or a belt. There are endless possibilities and you will always look impeccable.

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