Connect with us

Fashion

Adidas by Stella McCartney and Gen Z

Published

on

Winter Capsule Collection, available from September 2020

Nowadays, younger generations are looking to find sustainable and innovative garments for their day-to-day activities. During these past years, we have seen how different brands have tried to reduce their carbon footprint by including recycled materials to their garments. But most of the brands are far away to achieve this goal.

However, Stella McCartney has been one of the designers who, since the beginning of her career in 2001, has aimed to use 100% sustainable materials in her brand. By using EP&L (Environmental Profit and Loss), a tool created by the Kering group to measure the impact of the business has on the environment, it has managed to reduce the brand’s environmental impact each year.

The Adidas by Stella McCartney collaboration has been in the market since 2004 where all the featured products maintain the same standard of sustainability as the designer’s brand. For the new AW2020 collection, both brands have used different technologies to create a unique collection.

For this, PRIMEBLUE technology has been used to manufacture garments with 100% recycled plastic that contains Parley Ocean Plastic, used in the vast majority of Ultraboost20 products, and PRIMEGREEN technology, by making recycled plastic garments without virgin polyester. Both technologies will provide greater breathability to the garments and the best fit so that the body moves with more freedom. In addition, this technology includes greater impermeability since the materials used are made to repel water.

Adidas by Stella McCartney Ultraboost X Shoes

The collection has been split into two parts: The Winter Collection AW20, including crop tops, leggings, shorts, and accessories, mostly for indoor activities, and the Winter Capsule, designed for outdoor sports. The Capsule Collection includes garments such as coats, leggings, long sleeve tops, and jackets where the leopard print is the main pattern. The rest of the collection is made in grey, orange, and beige shades creating a more playful garment. All the pieces include different technologies who are acting as a second skin to keep the body warm while exercising outdoors.

Adidas by Stella McCartney aw2020 as seen on Stella’s Instagram

To promote the new campaign, both brands decided to collaborate with Lourdes “Lola” Leon, an environmental activist. – “My generation is sensitive to the needs of each other and the planet, and the state of the world affects us. I have known Stella my whole life, and trust her sustainable vision for this versatile new performance collection with Adidas”.- This collaboration is intended to encourage to support younger generations and create a platform where creatives can express themselves.

While the Winter Collection is already available on both, stellamccartney.com and adidas.com, the Winter Capsule is in pre-order and will be available to purchase this September.

Adidas by Stella McCartney AW20 fashion film directed by Lourdes “Lola” Leon

Continue Reading
Comments

Fashion

Inside of Victoria Beckham SS21 collection

Published

on

This year, London Fashion Week became digital due to the current pandemic. “It’s been a different kind of season, for all of us, but is really reminding me of why I fell in love with the fashion industry in the first place,” said Victoria Beckham who sowed her new collection at Victoria Miro Gallery in Hoxton. “It feels like the new me, the new me after lockdown”.

INSTAGRAM POST

Victoria Beckham’s fashion shows have always been one of the highlights of London Fashion Week. During all these years, we have been able to see how the Beckham family attended the shows in the front row sitting next to Anna Wintour. However, this year, the launch of the new season is completely different. The catwalk was replaced by a look-book presentation where the only guests were her family.

The collection is composed of 21 looks including dresses, high waisted flared trousers, skirts, silk blouses, jeans, and accessories. “Eclectic is a word I keep returning to this season – it really encapsulates the woman, her attitude, her nonchalance. There are different silhouettes, different facets of dressing – coats, fluid dresses, denim, and elongated trousers.” the designer stated for an interview while talking about her new collection.

Instagram post

These pieces are made for women who want to feel the freedom they had before lockdown and are not scared of what is coming. No more flat shoes, no more sweats, the city is awaiting and we need to be prepared to face it. There is a visible menswear and ’70s influence in all the collection mixed with femininity and elegance. The stars of this new season are a flared apple green trousers paired with a trench coat and a see-through reddish blouse and the chained heels. There is no trend-setting in this season, only a visible timeless in all the pieces.

Victoria Beckham knows her customers, and this collection is created for the people who has been following her style during these past years.

Continue Reading

Fashion

Amazon Luxury and haute couture

Published

on

Amazon doesn’t stop surprising us. A couple of days ago, the company launched Amazon Fashion Connects, a platform designed for small and medium-sized brands. This initiative can help designers to showcase their new collections and allow customers to buy the pieces after Fashion Week. On September 15, Amazon launched a luxury store inside their app dedicated exclusively to haute-couture brands.

Instagram post / CARA DELEVIGNE for Oscar de la renta pre-fall2020

According to Christine Beauchamp, president of Amazon Fashion, the aim of this new initiative is to connect more with their customers and what they expect from the website. “We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store” she stated to the press. “We admire Amazon’s customer-centric focus and look forward to telling our brand’s story is compelling and engaging ways to even more customers through the Luxury Stores experience.”

Instagram Post / Cara delevigne for Oscar de la renta pre-fall2020

Oscar de la Renta is the first brand so far, but according to the company, there will be more soon. The brand will sell the Pre-fall and F/w20 including ready to wear, accessories, or beauty products. This platform is only available for eligible Prime members and can only be accessed by an invitation. To improve the customer experience, the pieces will be showcased in 360-degree where the future buyer will be able to change the body type or skin color of the model. This feature is really important as buying virtually will get easier as customers will be able to see before buying how the garment looks like in models with a similar body type or skin tone.

Amazon Post / CARA DELEVIGNE for Oscar de la renta PRe-Fall 2020

Till now, luxury brands refused to partner with Amazon as due to third parties, they weren’t fully in charge of how the brand was managed on the website. On this occasion, the platform will run out as a “store in store” where the management will be carried out by the brand.

Amazon Luxury is only available in the United States for prime members. More designers are going to join the platform in the upcoming weeks. There is no release date in other countries yet.

Continue Reading

Fashion

“Meet me in Tulum” by Jason Wu

Published

on

(Photo: jasonwu /Instagram)

New York Fashion Week started and with it, comes the new trends of what are we going to wear next spring/summer. Jason Wu was in charge of opening the runway, and he did it transporting the audience to Tulum, Mexico with a tropical postcard on his Instagram account.

The main theme of the collection was a holiday in Tulum, a place that the designer considers “home away from home”. The show started with a recreation of a beach of fine sand and tropical trees and palms where a boardwalk was roving through the landscape. The sound of the waves created a more unique atmosphere between the small audience who attended the show.

Instagram post / landscape of the show

Indya Moore, one of the stars of Pose and LGBT+ activist, opened the runway wearing a russet long dress. The outfit was composed with tropical accessories including shells and a coloured necklace mixed with a navy and beige hat on the back. Colour and shape are the main features of this collection.

All looks have a resort-style resembling walks on the beach on the afternoon or daily looks having lunch next to the sea. The coloured palette is one of the highlights of the collection as there is a mix between neutral to vibrant colours alongside different patterns.

Instagram post / Indya Moore opening the show


Another feature is the shape and the movement the pieces have due to the chosen materials who feel light and fresh on the body. With this show, we can assure that big sleeves, Bermuda shorts and oversized garments are still a trend and will continue the next SS21 season.

After the show, the designer talked about equality and hate: “Indya says everything we need to be saying right now. This is the message. It can’t just be beautiful dresses. I don’t talk politics. But I do I talk about equality. In my show notes, I wrote that it’s about sharing love. It’s a very hateful place, this world. And if for 10 minutes we can forget about all the problems we have, then I think my job is done.”

The release date of the collection hasn’t been said yet, but as per declarations of the designer, will be revealed soon in a special format.

Continue Reading
Fashion16 hours ago

Inside of Victoria Beckham SS21 collection

Travel1 day ago

5 Magnificent Places in Europe for a Winter Holiday

Entertainment2 days ago

New Trailer for Marvel’s ‘WandaVision’ Flies In

Beauty2 days ago

2020 Fall Lipstick Shades

Culture2 days ago

The Best London Galleries Open Now

Streaming3 days ago

Netflix’s New Show ‘Ratched’ is Classic Horror Reimagined

Lifestyle4 days ago

Everyday tips to reduce food waste

Culture6 days ago

5 Best Independent Cinemas Now Open in London

Fashion6 days ago

Amazon Luxury and haute couture

Travel7 days ago

Eurostar confirms new direct route between Amsterdam and London

Fashion1 week ago

“Meet me in Tulum” by Jason Wu

Fashion1 week ago

Amazon fashion x London Fashion Week

Streaming2 weeks ago

5 Shows and Movies to Watch on Apple TV+

Fashion2 weeks ago

Lacoste x Chinatown market FW20

Fashion2 weeks ago

How to attend London Fashion Week

Travel2 weeks ago

5 Spots in England for a staycation break

Fashion2 weeks ago

London Fashion Week schedule

Movies2 weeks ago

The Full Trailer for ‘Dune’ Has Arrived

Video2 weeks ago

Watch the Xbox Series S World Premiere Reveal Trailer

Fashion2 weeks ago

A new era for Fendi alongside Kim Jones

Kate Winslet and Saoirse Ronan in Francis Lee's 'Ammonite'
Culture2 weeks ago

The BFI London Film Festival 2020 Announces Lineup

Fashion2 weeks ago

New collaboration alert: Tomo Koizumi x Emilio Pucci

Fashion2 weeks ago

How to get an haute couture look using high street fashion

Travel2 weeks ago

5 European Cities to See on a Budget

Travel2 weeks ago

The Lake District – Britain’s Best Staycation Destination

Fashion2 weeks ago

Hottest Sales to Find Right Now

Beauty3 weeks ago

DIY Beauty Hacks you can do at Home

Things to Do3 weeks ago

Top 10 Attractions Now Open in London

Travel3 weeks ago

Top 10 Trending Travel Destinations of 2019

Movies3 weeks ago

‘No Time to Die’ Trailer previews Daniel Craig’s Farewell

Things to Do3 weeks ago

Ally Pally – London’s new It Place

Music3 weeks ago

MTV VMA’s red carpet 2020 best looks

Things to Do3 weeks ago

9 Budget-Friendly Things to See & Do in London

Fashion4 weeks ago

What to expect from Alexander McQueen’s auction

Video4 weeks ago

Selena Gomez joins BLACKPINK for new single ‘Ice Cream’

TV4 weeks ago

Location Announced for I’m A Celebrity… Get Me Out of Here! 2020

Fashion4 weeks ago

Why the Gucci MX collection is a must-have

Streaming4 weeks ago

Sherlock Holmes’ sister stars in new Netflix show

Things to Do4 weeks ago

5 Must-Try London Airbnb experiences

Things to Do4 weeks ago

5 Great Outdoor Socially Distanced Activities in London

Food & Drink4 weeks ago

7 Popular Markets now open in London

Fashion4 weeks ago

Why sustainable footwear is trending in fashion

Fashion4 weeks ago

Adidas by Stella McCartney and Gen Z

Video4 weeks ago

Watch Zack Snyder’s Justice League Official Teaser

Movies1 month ago

Colin Farrell looks unrecognisable in ‘The Batman’ trailer

Fashion1 month ago

What the future of New York Fashion Week holds

Travel1 month ago

5 Places to visit for a late summer getaway

Food & Drink1 month ago

5 Coffee shops to visit in London this autumn

Fashion1 month ago

The trending must-have designs from the New Zara Collection

Movies1 month ago

The Batman director Matt Reeves shares new logo and artwork with fans

Gaming1 month ago

Sony teases new trailer for upcoming PlayStation 5

Movies1 month ago

Courtney Cox may have confirmed Selena Gomez will join Scream 5 cast

Gaming1 month ago

Call of Duty Black Ops: Cold War release first reveal trailer

Music1 month ago

Watch Miley Cyrus in 80’s inspired music video for New single Midnight Sky

Streaming1 month ago

Tom Holland & Robert Pattinson star in new Netflix release

Food & Drink1 month ago

Joanne Palmaro’s easy and delicious Pasta al Limone recipe

Streaming1 month ago

Hilary Swank stars in new Netflix series ‘Away’

Movies2 months ago

Watch Russell Crowe in new psychological thriller ‘Unhinged’

Movies3 months ago

Watch the new trailer for The King’s Man starring Ralph Fiennes

Gaming3 months ago

New Cyberpunk 2077 trailer showcases games impressive world

Movies4 months ago

Watch the trailer for Christopher Nolan’s new sci-fi action movie

Movies10 months ago

Gal Gadot returns for highly-anticipated sequel Wonder Woman 1984

Travel3 weeks ago

Top 10 Trending Travel Destinations of 2019

Things to Do4 weeks ago

5 Must-Try London Airbnb experiences

Travel2 weeks ago

The Lake District – Britain’s Best Staycation Destination

Food & Drink1 month ago

5 Coffee shops to visit in London this autumn

Food & Drink4 weeks ago

7 Popular Markets now open in London

Movies2 weeks ago

The Full Trailer for ‘Dune’ Has Arrived

Music3 weeks ago

MTV VMA’s red carpet 2020 best looks

Things to Do3 weeks ago

9 Budget-Friendly Things to See & Do in London

Travel2 weeks ago

5 European Cities to See on a Budget

Streaming2 weeks ago

5 Shows and Movies to Watch on Apple TV+

Travel2 weeks ago

5 Spots in England for a staycation break

Movies3 weeks ago

‘No Time to Die’ Trailer previews Daniel Craig’s Farewell

Fashion4 weeks ago

Why the Gucci MX collection is a must-have

Things to Do3 weeks ago

Ally Pally – London’s new It Place

Things to Do3 weeks ago

Top 10 Attractions Now Open in London

Streaming1 month ago

Hilary Swank stars in new Netflix series ‘Away’

Movies1 month ago

Colin Farrell looks unrecognisable in ‘The Batman’ trailer

Fashion4 weeks ago

Why sustainable footwear is trending in fashion

Fashion4 weeks ago

What to expect from Alexander McQueen’s auction

Movies1 month ago

Courtney Cox may have confirmed Selena Gomez will join Scream 5 cast

Movies1 month ago

The Batman director Matt Reeves shares new logo and artwork with fans

Gaming1 month ago

Call of Duty Black Ops: Cold War release first reveal trailer

Video4 weeks ago

Selena Gomez joins BLACKPINK for new single ‘Ice Cream’

Things to Do4 weeks ago

5 Great Outdoor Socially Distanced Activities in London

Fashion2 weeks ago

How to attend London Fashion Week

Fashion1 month ago

What the future of New York Fashion Week holds

Fashion1 month ago

The trending must-have designs from the New Zara Collection

Fashion2 weeks ago

Lacoste x Chinatown market FW20

Fashion2 weeks ago

How to get an haute couture look using high street fashion

Travel7 days ago

Eurostar confirms new direct route between Amsterdam and London

Fashion2 weeks ago

Hottest Sales to Find Right Now

Kate Winslet and Saoirse Ronan in Francis Lee's 'Ammonite'
Culture2 weeks ago

The BFI London Film Festival 2020 Announces Lineup

Video4 weeks ago

Watch Zack Snyder’s Justice League Official Teaser

Travel1 month ago

5 Places to visit for a late summer getaway

Gaming1 month ago

Sony teases new trailer for upcoming PlayStation 5

Streaming4 weeks ago

Sherlock Holmes’ sister stars in new Netflix show

Fashion2 weeks ago

London Fashion Week schedule

TV4 weeks ago

Location Announced for I’m A Celebrity… Get Me Out of Here! 2020

Streaming1 month ago

Tom Holland & Robert Pattinson star in new Netflix release

Beauty3 weeks ago

DIY Beauty Hacks you can do at Home

Fashion2 weeks ago

A new era for Fendi alongside Kim Jones

Food & Drink1 month ago

Joanne Palmaro’s easy and delicious Pasta al Limone recipe

Fashion1 week ago

Amazon fashion x London Fashion Week

Fashion4 weeks ago

Adidas by Stella McCartney and Gen Z

Movies2 months ago

Watch Russell Crowe in new psychological thriller ‘Unhinged’

Movies3 months ago

Watch the new trailer for The King’s Man starring Ralph Fiennes

Culture2 days ago

The Best London Galleries Open Now

Fashion2 weeks ago

New collaboration alert: Tomo Koizumi x Emilio Pucci

Fashion6 days ago

Amazon Luxury and haute couture

Culture6 days ago

5 Best Independent Cinemas Now Open in London

Music1 month ago

Watch Miley Cyrus in 80’s inspired music video for New single Midnight Sky

Fashion1 week ago

“Meet me in Tulum” by Jason Wu

Gaming3 months ago

New Cyberpunk 2077 trailer showcases games impressive world

Video2 weeks ago

Watch the Xbox Series S World Premiere Reveal Trailer

Streaming3 days ago

Netflix’s New Show ‘Ratched’ is Classic Horror Reimagined

Movies4 months ago

Watch the trailer for Christopher Nolan’s new sci-fi action movie

Travel1 day ago

5 Magnificent Places in Europe for a Winter Holiday

Lifestyle4 days ago

Everyday tips to reduce food waste

Entertainment2 days ago

New Trailer for Marvel’s ‘WandaVision’ Flies In

Movies10 months ago

Gal Gadot returns for highly-anticipated sequel Wonder Woman 1984

Beauty2 days ago

2020 Fall Lipstick Shades

Fashion16 hours ago

Inside of Victoria Beckham SS21 collection

Trending