Facebook has said it will clamp down on posts that encourage users to Like, Share or Comment with the company calling it “engagement bait.”
These kind of posts usually get a high level of response from users and Facebook’s algorithm would usually reward this with more visibility on its site.
Facebook has said it will no longer allow this practice: “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,” the company wrote on its blog.
The company has said those kinds of posts will be pushed down in its news feed and their reach will be minimal.
Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in the minimum age requirement, depending on applicable local laws.
The Facebook name comes from the face book directories often given to United States university students.
The company held its initial public offering (IPO) in February 2012, and began selling stock to the public three months later, reaching an original peak market capitalization of $104 billion, a new record.
Facebook makes most of its revenue from advertisements which appear onscreen with more than 2 billion monthly active users as of June 2017.